| New Keep discovering
 EGIT Dubai   The New Keep discovering campaign is an evolution of the 
                  original Keep discovering campaign. And ‘Keep discovering’ 
                  remains the foundation. The improvements are:
 1. more 
                  visual impact
 
 2. more benefit focused
 
 3. more 
                  hard hitting
 
 4. more relevant to our 
                  audience
 
 The intent of each execution is to bring a 
                  genuinely fresh and distinctively global perspective to 
                  travel.
 | Beijing Daily Campaign
 
 EGIT 
                  Dubai 
 Dubai Stopovers
 
 ISM 
  First & Business Class 
                  Departure
 Lounge Campaign
 
 EGIT 
                  Dubai 
 |